How Fashion Brands Should Use Facebook

This post doesn’t list my opinions. Instead check out the embedded video below where Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook shares her experiences. Start watching from 4 minutes mark.

Update: Watch it from 18 minutes mark for more relevant discussion on luxury and fashion

Application of Facebook to Local Marketing

I found this video on this blog. It is interesting because Dennis Yu works in the local application of Facebook marketing. I think there is a tremendous need for even workshops for such things. I have designed one, in fact. But I don’t think my b-school will ever offer it! Essec is a premium brand. Anyways, enjoy!

Steve Jobs Video Biography

Many people know Steve Jobs as the CEO of Apple Inc but few know his life story. Undoubtedly Steve Jobs had a more interesting life than any CEOs out there. CNBC covered some of that in these videos. It is good enough to give a brief idea about Steve Jobs. The last video ends abruptly, which coincides with the abrupt death of Steve.

Part 1

Part 2

Part 3

Part 4

Embedding PDF in Facebook Fan Page

Embedding PDF documents in Facebook is not straightforward as there is no native application in Facebook that allows us to do it. However, such a capability is crucial for fan page administrators to disseminate information. For example, I would like to share my course syllabus directly from the Social Media Marketing course page rather than from my personal Website.

In this post, with the help of two videos, I explain how to use www.issuu.com and a Facebook app Static HTML. This app handles iframe codes. I am exploiting the ability of Issuu to generate an iframe document embed code, which we can add to the Static HTML app and create a Facebook tab.  Before you proceed to watch the videos, please read the following steps.

  1. Create an account with Issuu. This is a free document management service similar to the more popular Scribd. I am not sure whether Scribd generates iframe embed code; I did not find it.
  2. Upload your document on Issuu. This is straightforward and their instructions are easy.
  3. Log in to your personal Facebook account (DON’T switch to your fan page as an administrator yet!)
  4. Search for “Static HTML: iframe tabs” app and visit their app page.

Once you complete the above steps, you are now ready to watch the following videos.

(I have divided the tutorial in two parts because my screen capture service TechSmith Jing allows for only 5-minute videos at a time.)

Embedding PDF in Facebook Part I

Embedding PDF in Facebook Part II