On Tuesday we are going to start learning social media metrics. Measurement of any marketing strategy is tough because we are rarely able to “control” the experiment as scientists do. For example, when a firm launches its advertising campaign, there can be several other things going on at the same time. The competitors tweaking their ad campaigns, changing their prices, introducing new products, customer behavior might be changing, the economy may start tanking, government may change the regulation…any of these things and many more might be going on at the same time. In that case how does an advertiser isolate the effectiveness of the ad campaign? It is really difficult. The same is true for social media marketing. Therefore, understanding measurement of the effectiveness of a social media campaign is critical.
Read the articles below. They give a fair idea about social media metrics. I am going to keep on updating this post over the next few days by adding more links below.
Book – Web Analytics 2.0 by Avinash Kaushik
Social Media Metrics – Chris Brogan
Archive for the ‘Social Media Measurement’ Category – Jeremiah Owyang