As my class is moving closer to the end of the semester, many of the students are actively seeking jobs. I have little idea about how the career opportunities in social media marketing domain are. Therefore, we had Lisa DiVirgilio as our guest speaker yesterday. She gave a presentation entitled “Social Media in the Real World,” which is embedded below. Here I summarize some of the key points from the presentation. Note that we are talking about the jobs in the small businesses in local areas.
1. Career options: There are several levels at which social media specialists can work. For the entry level, however, the students are most likely expected to join as social media assistants or junior strategists. The salaries are relatively lower in the news media, local TV channels, etc.
2. Flexibility: The jobs have lot of flexibility because the social media strategists need not be tied to a chair and table in the office the whole day!
3. Entrepreneurship: Social media strategists in most cases have the liberty to design the firm’s social media efforts from the scratch. This is like running your own small business.
4. Performance metrics: Although measurement of performance is tough, it is still one of the most critical aspects of social media marketing.
Enjoy the presentation!