Altimeter Group recently released a report (below) on the career path of corporate social strategists. Since many of you are interested in a possible career in social media, I thought that you will find this report helpful.
The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology
vendors and service agencies.
A critical insight from the report is that the social strategists took the initiative to implement social media programs in their organizations. This confirms my belief that at this point the firms that have successfully deployed social strategies have entrepreneurial spirit. The report warns that career path may just end up in a reactive role behind the “social media help desk!”
I will write more about the background of a typical social strategist. Not surprisingly many of them have marketing background.