Old Spice social media campaign has created history. With the combination of creativity, strategy, and great execution, Old Spice gave us a model social media marketing campaign! The attached 5-minutes video is from Wieden+Kennedy, the brains behind the campaign. On Tuesday Feb 15, we are going to discuss this case study in more details.
By the time this video was released in August 2010, Old Spice Bodywash sales were up 27%; up 55% in the previous 3 months and in the last month up 107%!!